TD Ameritrade debuts mobile trading platform in response to client demand

TD-Ameritrade-iPad

TD Ameritrade has rolled out a mobile trading platform for Apple’s iPad that lets its clients trade equities, futures and forex.

Key features of the app include:

  • Touch to trade stock, complex options, ETFs, futures and forex
  • Real-time quotes
  • Scroll through full-screen views of watch lists, positions, orders, news, and charts
  • Manage positions and view risk and performance metrics

“This is one of the few true mobile trading platforms to offer a full range of products designed specifically to maximize iPad real estate and all its advantages,” said Nicole Sherrod, managing director, trader group, TD Ameritrade. “The TD Ameritrade iPad app can help our clients place trades faster and gain more visibility in the markets.”

Consumers can touch the iPad screen to trade stock and complex options. The TD Ameritrade Mobile application is available in Apple’s App Store.

“We have found that adopters of our mobile technology tend to me more engaged customers,” said Nicole Sherrod, managing director of Trader Group at TD Ameritrade, Omaha, NE. “They are more plugged into the markets and taking control of their finances.

“Our strategy has always been to create device specific applications for the most widely utilized mobile devices,” she said. “Apple indicated last quarter that they sold 7.3 million units.

“Further that, we have had very high demand from TD Ameritrade clients.”

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