Fortune Brands' Beam Global Spirits and Wine unit paid approximately $120 million for the Bethenny Ever After star's Skinnygirl low-calorie margarita brand when it acquired it last month.
Launched 18 months ago with liquor-industry veteran David Kanbar while she was still co-starring in The Real Housewives of New York City, Frankel's Skinnygirl Margarita -- a bottled cocktail that contains only 100 calories per four-ounce serving -- had only limited distribution (mostly in New York, New Jersey and Florida) at the time of its sale but was in such high demand that the company had been unable to keep up.
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